Marketing with pinpoint accuracy
Targeted, personal and flexible, direct marketing is a proven method for reaching your target audience and inciting further action through other channels. Your communications should create results that can be tracked, recorded and analysed, allowing you to measure the effectiveness of your marketing campaigns. At AlphaGraphics, we’ll help you every step of the way with your direct marketing plan, integrating tools like:
• List Acquisition
To translate your direct marketing campaigns into sales, you need to reach out to the right people. Getting your message heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROI possible for your efforts. The experts at AlphaGraphics offer comprehensive list acquisition and management services to help you buy, build and manage the right lists to help you grow your business.
40% of the success of your direct marketing campaign hinges on audience target (the quality of your list). (Source: DMA)
• Direct Mail
While online, mobile and email marketing all have their places, direct mail is still a key element of your multi-channel marketing. Personalised marketing mailers allow you to connect with your target audience in a familiar way, then continue the conversation through additional channels. AlphaGraphics can help you develop a relevant, eyecatching message and design, so you make that one-on-one connection with every recipient on your list.
79% of households either read or scan advertising mail sent to their household. (Source: DMA)
• Dimensional Mail
Make your direct mail pieces stand out by integrating dimensional mail into your next campaign. By incorporating more than two dimensions into your marketing piece, your communications are sure to receive second looks from your target audience and help inspire recipients to take action. Eye-grabbing, quirky packages that incorporate catchy designs and relevant messaging will engage your audience and lead to incrementally higher open and response rates.
Over 85% of executives said they would be more likely to open an item if it was especially large, odd-sized, or appeared to have come by a delivery service other than the Post Office. (Source: Mailservice.com)
• Personalised & General URLs
Customised web addresses unique to each recipient provide the opportunity to interact with your customers like never before. By including a personalised URL on your direct marketing materials, you create interest in the message, encourage dialogue, and entice your target audience to go online for more information, increasing conversion rates and improving brand awareness.
Using a Personalised URL with your direct mail can increase response rates by 30%-400%. (Source: DMA)
• Variable Mapping
Whether you’ve moved to a new location or just want to be easily found, variable mapping will direct (and impress) your audience. Printed on your direct marketing materials, these maps are customized to each individual, providing the quickest route from their home or business to your location. Few marketing communications companies have the ability to provide variable maps like AlphaGraphics, so you’ll be sure to stand out.
Recipients of direct mail containing customised maps have been shown to generate a 40% higher response than those who receive a static map or no map at all. (Source: April 2006 article in Graphic Arts Monthly)
• Mailing Services
The success of your direct marketing often hinges on efficiently distributing marketing materials to your target audience. This is particularly true for personalised mail, which must be delivered to the right person at the right address, at a reasonable cost-per-piece. AlphaGraphics can manage the entire mailing process from start to finish, ensuring an accurate, seamless delivery of your campaign.
Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help you communicate your most important messages in concise, easy-to-digest copy, whether you are developing blog articles, a website, or a full-scale multi-channel marketing campaign.
• Design Services
Creative, eye-catching design can help your company’s messages stand out. To ensure your communications are making the right impression, you need outstanding graphic designs that make your logo and marketing materials visually stimulating AND professional. Our graphic design professionals can help you create sizzling collateral, branding, and online platforms, so prospects and customers take note—and remember you.
• Personalised Communications
When you receive a communication personally addressed to you, you’re much more likely to read it. Personalised communications with customisable content allow you to connect with each individual in your target audience, boosting response rates and building loyalty to your brand. AlphaGraphics will help you add that personal touch to your messages, so you can enhance campaign effectiveness, encourage action and generate more revenue.
To book a FREE marketing consultation and find out how we can help your business, call us today on 0800 597 5980 or email us at email@example.com.