Customised targeted communication
Email marketing is a cost-effective way for you to reach out to potential sales leads. However, in a sea of email marketers trying to get noticed, how can you truly stand out from the crowd? AlphaGraphics can help you engage your target audience like never before, using:
- • Personalised & General URLs
Personalised and general URLs are customised web addresses unique to each individual you target with your email marketing campaign. Providing a personalised URL on your e-newsletter or message, increases interest and encourages dialogue. It also entices recipients to visit your site for more information, where you can convert more sales and improve brand awareness.
Campaigns using personalised URLs can have a higher response rate, ranging from 8% to 13%. (Source: Seybold Interactive)
Even if your email marketing messages feature the best content and outstanding designs, all is lost if your templates are not properly coded. Nothing looks worse than email messages with odd marks and formatting errors, which undermine the professionalism you work so hard to maintain. With quality coding and testing, we’ll make sure your email marketing messages display correctly no matter which platform your target audience members are using.
• Customised Communications
You are much more likely to read an email if it’s personally addressed to you. Through effective coding, you can customise each email message you send out, providing a chance to connect with your target audience on an individual level.
At least 64% of UK and US internet users want marketers to demonstrate knowledge of the types of products or services they like in email marketing messages. (Source: e-Dialog)
• Reporting & Tracking
Through reporting and tracking, you’ll know exactly how effective your efforts are, as well as identify ways you can fine-tune your marketing techniques to boost future results. We’ll help you every step of the way, providing targeted metrics to help you make the most of your marketing spend.
• Design Services
Critical to any email marketing campaign is your company’s ability to make a good first impression. To ensure this happens, you need outstanding digital designs that make your logo and messages attention grabbing, professional and, most of all, visually appealing. Our graphic design professionals can help you with all of this and more.
• List Management
40% of the success of your direct marketing campaign hinges on the quality of your list. To translate your marketing communications into sales, you need to reach out to the right people. Getting your message heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROI possible for your efforts. We offer comprehensive list acquisition and management services to help you grow your business.
Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help you communicate your most important messages in concise, easy-to-digest copy, whether you are developing blog articles, a website, or a full-scale multi-channel marketing campaign.
Email is the preferred method of commercial communication by 74% of all online adults. (Source: Merkle)
To book a FREE marketing consultation and find out how we can help your business, call us today on 0800 597 5980 or email us at firstname.lastname@example.org.