Connect with your on-the-go customers
With instant access to the web through the use of mobile devices, your customers can now find the information they need anytime, anywhere. When it comes to your marketing campaign, are you capitalising on the millions of people who depend on their iPhones, iPads and Androids on a daily basis? Let AlphaGraphics create a comprehensive marketing plan for your business that incorporates essential networking tools like:
• QR Codes
QR codes provide your company the chance to interact with customers in a whole new way - through the use of dynamic 2D barcodes. These codes, which can be placed on all types of print or multimedia marketing materials, let you uniquely position messages or special offers that users can scan with the cameras on their mobile devices. QR codes provide meaningful data, meaning you will have the ability to identify what is working well and your areas of opportunity more quickly.
There has been a 1200% increase in QR scanning between July 2010 and December 2010. (Source: JumpScan 2011)
• Short Messaging Service (SMS)
Has your company discovered the benefit of text messaging? Not just for person-to-person communications, many organsations around the world use standard SMS messaging to inform users about important news and events, all through the convenience of their mobile phones or mobile devices. Benefits of using SMS are: the majority of text messages sent are read by the recipient, making it easier to connect with your target audience; and the ability to engage users in a two-way conversation, and collect valuable data, means you can create more relevant messaging to drive more interest in your products and services.
Over 3 billion of the world's 4+billion mobile phones are SMS enabled. (Source: Microsoft Tag)
• Multimedia Messaging Service (MMS)
Through MMS, your company can leverage the power of mobile multimedia to communicate key messages and information to your target audience. More than standard text messaging, the MMS platform allows you to provide dynamic messages that include text, photos and videos, so you can speak to your customers visually, using fewer words.
1.7 billion people - 37% of all mobile subscribers - are active users of MMS multimedia messaging, which is over three times the total daily circulations of all newspapers printed around the world.
• Mobile Applications
With a custom mobile app for your business, you’ll boost your marketing communications and connect with members of your target audience in exciting new ways. By providing regular updates using a fun, interactive platform, you’ll stay cutting edge and relay your key messages over the mobile devices your customers use every day. Mobile apps also allow you the ability to track and report customer activity on the app, permitting you to see behaviour that can help you generate more targeted messaging and quickly manage the user experience to be even more effective.
GetJar predicts that mobile downloads will climb to 50 billion in 2012, up from about 7 billion in 2009. (Source: DMA)
• Mobile Websites
While having an interactive website is a crucial component of online marketing, it’s important to reach out to the millions of users who are searching through their mobile devices. You need to have an active mobile web presence that allows users to easily access information about your company.
Over 1/3 of mobile users say a slow loading website makes them less likely to return. (Source: DMA)
• Design Services
Creative, eye-catching design can help your company’s messages stand out. To ensure your communications are making the right impression, you need outstanding graphic designs that make your logo and marketing materials visually stimulating AND professional. Our graphic design professionals can help you create sizzling collateral, branding, and online platforms, so prospects and customers take note—and remember you.
• Reporting & Tracking (Metrics)
The work doesn’t end after you’ve planned and launched your marketing campaign. Through focused reporting and tracking, you’ll learn exactly how effective your efforts are, so you can fine-tune your techniques for even better results. When you work with AlphaGraphics, we’ll help you collect and analyse the metrics that matter most, so you can increase your reach … and your ROI.
• List Management
40% of the success of your direct marketing campaign hinges on the quality of your list. To translate your marketing communications into sales, you need to reach out to the right people. Getting your message heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROI possible for your efforts. We offer comprehensive list acquisition and management services to help you buy, build and manage the right lists to help you grow your business.
To book a FREE marketing consultation and find out how we can help your business, call us today on 0800 597 5980 or email us at firstname.lastname@example.org.