Interactive marketing solutions
Readers report spending 37 minutes a day on digital publications as opposed to 22 minutes a day on print press. (Source: Havas Media Study)
Looking for a way to provide engaging, valuable content to your target audience in a dynamic way? Through ePublications, you can combine text, pictures, video and more to create an interactive experience that provides your customers with the tools and resources they need. Whether you want to digitise case studies, brochures, newsletters or books, AlphaGraphics can manage the process from start to finish, with:
• Multimedia Content
People absorb information in different ways, which is why it’s crucial for your company to use a wide range of media to communicate your key messages. By incorporating multimedia into your ePublications, AlphaGraphics can help you enhance your audience’s experience and improve your interactions with your customers and stakeholders.
A press release that included text, photos, videos, and other media was 77% more likely to be spread on social media channels than text-only press releases. (Source: PR Newswire)
In many ways, the layout of your ePublication defines its success. An attractive design, paired with an easy-to-navigate format, will make it simple for your readers to find the information they need. We’ll help you incorporate the proven, user-friendly elements that will keep your customers coming back for more.
Links are a staple of most ePublications, pointing users to relevant supporting information. They allow readers easy, one-click access to internal or external sources, positioning you as a hub for valuable and interesting content in the eyes of your audience. Including links in your web-hosted ePubs builds internet rankings and visibility, boosting your business's search engine optimisation efforts. We’ll assist you with selecting and inserting links that enhance your ePubs.
Digital publications are viewed for 20-30 minutes, while the average website visit only lasts about 8-9 minutes. (Source: VIV Mag & nxtbook Media)
• Reporting and Tracking
Providing your marketing materials in digital format introduces a whole new level of data mining opportunities. Through focused reporting and tracking, you’ll learn exactly how effective your ePublications are, so you can fine-tune future content and layouts for even better results. When you work with AlphaGraphics, we’ll help you collect and analyse the metrics that matter most, so you can improve your ROI.
• Design Services
Creative, eye-catching design can help your company’s messages stand out. To ensure your communications are making the right impression, you need outstanding graphic designs that make your logo and marketing materials visually stimulating AND professional. Our graphic design professionals can help you create sizzling collateral, branding, and online platforms, so prospects and customers take note—and remember you.
Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help you communicate your most important messages in concise, easy-to-digest copy, whether you are developing blog articles, a website, or a full-scale multi-channel marketing campaign.
If you want your website visitors to have instant access to the products and information they are looking for, making sure that your web content is properly hosted on the back end is key to a positive user experience. Selecting a web hosting solution that supports the specific needs of your online content will ensure that visitors are satisfied, so they spend more time engaging with your site, and feel confident purchasing from you.
To book a FREE marketing consultation and find out how we can help your business, call us today on 0800 597 5980 or email us at firstname.lastname@example.org.