Personalised URLs
One of the best ways to connect with your customers is to personalise your communications. A personalised URL, or PURL, is a customised Web page with a unique address for each customer on your list and is a great direct marketing tool. By incorporating PURLs into your direct mail and other communications campaigns, you’ll link the impact power of your messaging with the interactive capabilities of the Internet, helping you convert more direct mail recipients into qualified prospects and valued customers.
PURLs are a great way to connect with your customers:
- Enhance marketing campaigns and messaging
- Track customer activity and preference
- Measure campaign successes
- Educate potential customers about your company in a fun, interactive way
- Gather and update key customer data
Call or e-mail us for more information on how we can help you take full advantage of this cutting-edge marketing tool. We have all of the software and expertise you'll need.
new page link
We were delighted with the results of this campaign. The quality of the leads was great which gave us a high conversion rate and return on investment. Having access to the campaign dashboard gave us the ability to monitor and measure our results in real time. We were also able to schedule in sales calls and additional activites during the campaign which was a real advantage.
David Wilson, Marketing Manager, Chatsworth Computers
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