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Variable Maps

A new way to be found

Show them the way! Variable mapping is a
creative and innovative technology that allows
you to print custom maps to your company's
location on your direct mail pieces.

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Very few marketing companies have the ability to provide variable maps like AlphaGraphics.
When you work with us, you can:
•   Provide directions to your new location that are unique to each recipient
•   Make your direct mail campaign more personal
•   Connect with targets in a whole new way

Not only are these maps helpful for your potential customers, but they also show people that you really care about them and their business. By providing them with custom directions made specifically for them, you can reach out to people in an interactive, ultra-personal way!

Common Questions

What are variable maps?
Variable maps are custom maps that provide a specific set of directions unique to each recipient. These maps can be placed on a number of your direct marketing pieces.
How will it help my business?
With variable maps, you give your potential customers the tools and resources they need
to find and do business with you. We make it easier than ever for you to reach out to your
target audience.
How does it work?
Variable mapping is a technology that uses information from mailing list databases to generate custom maps for direct mail recipients. Once generated, the maps are printed as a variable image on each piece.

I've had many wonderful and helpful experiences with the staff at AlphaGraphics. They are always so willing to make sure all of my projects are a success.
Sarah Morgan - Southern Methodist University

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Recipients of direct mail containing customized maps have been shown to generate a 40% higher response than those who receive a static map or no map at all.

- Graphic Arts Monthly