QR codes can be printed on direct mail pieces to drive the consumer to an online
medium where more efficient tracking is available and further engagement with the end-user is
possible. Create an opt-in option on printed communications to drive customers to follow
you on their mobile devices.
Add short codes to create engagement from viewers for promotions, opportunities to win something, or to sign up to receive valuable information or discounts. QR codes are a
great way to engage with a viewer immediately, but adding an element that allows them
to visit a website or other online medium by scanning the code on the sign (whether it is
just outside a location, at a tradeshow, or some other advertising location) encourages
participants to continue the conversation.
QR codes can be added to newsletters to direct the reader to either a mobile site for
more information, or social media to follow a company or individual via their mobile device.
An SMS strategy can be added to a newsletter to promote a survey or competition that
makes it easy for the reader to engage beyond the printed piece, and provide valuable
feedback or a new way to communicate with them going forward.
Creating a mobile version of your traditional website will allow more flexibility for users to
visit on-the-go and through a medium that best suits them. You can also integrate mobile campaigns with websites through HTML and Flash widgets.
SMS/text messaging and mobile applications are a great way to drive people to a
business’s social media presence (specifically Facebook). This can be accomplished by texting “like” and the Facebook “username” to 32665. Mobile apps can have links added
to drive users to a Facebook page or “Like” right from the application. In addition, mobile
apps generally offer the option to import an RSS feed, which integrates with Facebook
and Twitter updates with the app.
Use email marketing to communicate an SMS campaign or customer loyalty program to
a customer. Since SMS/text requires an opt-in from the customer, you can communicate
the opt-in via e-mail marketing to existing customers. In addition, applications can have
imported lists of contacts, allowing a user to quickly and easily email someone in the
business if they have more questions or would like someone to follow up with them immediately.
Personalized URLs & Generalized URLs
You can also integrate mobile campaigns with websites through HTML and Flash widgets.