AlphaGraphics News
Can AlphaGraphics help you save money?
You can save time and money by combining AlphaGraphics' on-demand, digital printing capabilities with your database. Rather than mass-producing business critical documents, you can print only what you need, when you need it! Read on for a great example of variable data publishing...
Company Background
Our client is a rapidly growing Insurance Services provider, offering insurance to the financial services market. Their product range includes over 30 different types of insurance products including Payment Protection and Medical, Personal and Shortfall Insurance.
Business Need
The client was sending each customer a detailed information pack explaining their insurance policy. Packs were tailored to each individual, containing their personal PIN as well as specific information regarding their chosen policy. On average, our client mails 3,500 customer information packs per week.
Prior to the introduction of AlphaGraphics’ mailing solution, this process was fulfilled by pre-printing and holding in stock each possible page that could be included within the information packs. This often resulted in the pages becoming out of date. Consequently, our client experienced a high level of wastage which impacted on their print spend. Once the sheets had been pre-printed, a Pick and Pack team was employed to insert each relevant page into the information packs. The final document was then bound in A4 format and mailed to the customer.
AlphaGraphics Solution
 AlphaGraphics designed a programme enabling the information packs to be printed digitally, with each pack personalised to the individual recipient. This eliminated the need to pre-print and stock thousands of sheets, so information could be changed when necessary, thus minimising wastage. The document was then automatically bound in A5 format, removing the need for hand collating and finishing. The smaller size also meant that each item was within Royal Mail’s ‘Letter’ size and weight classification, thus saving money on postage.
The AlphaGraphics Difference
By re-sizing the document alone, almost £10,000 per year has been saved in postage costs. Producing the document digitally has also enabled our client to take advantage of ‘Print on demand’, thus enabling personalisation of each document, removing the problem of out dated stock and dramatically reducing wastage levels. What’s more, the entire process is faster, less labour intensive and requires no storage space. Following the success of this variable data mailing solution, our client is now looking to convert 20 of their other products to this system.
"AlphaGraphics has provided us with an innovative, well designed product using high levels of initiative during its development. Since the launch, the customer service has been top class and we are looking forward to finding new ways to enhance our fulfillment process using AlphaGraphics high technology solutions" Procurement Director, Client.
Click on the link to read more about Variable Data Printing.
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