Brochures & Leaflets

Call AlphaGrahics today. When we talk, we'll help you:

• Create a brochure with your audience and delivery method in mind
• Develop a new design, or prepare your existing design for printing
• Choose paper and colour options to make your brochure look great
• Determine the best size, folding, binding and finishing style

	Binding A name given for any of many procedures used to put pages together.

Paper:

• The most popular papers for brochures are 100-150gsm gloss and 100-150gsm silk/matt.
• Consider your brochure’s purpose when you select your paper––you may want to choose a bright, fluorescent colour to catch the eye while a more professional brochure may require heavier, higher-quality paper.

Colour:  

• We can show you an array of colour choices at various price points.
• Colour photography complements brochure copy––work with us to use your own shots, or select some from our stock photography resources.

• Standard sizes include A5, A4, and A3.
• An unfolded A4 sheet can be used for product sheets.
• Consider a tri-fold style.
• Many companies use an A3 leaflet, folded in half, as an economical product catalogue.

	Gloss A shiny paper coating which reflects light.

AlphaGraphics offers a complete range of finishing options, all designed to make your brochure look its best.

Coating

• Coated papers produce sharper, brighter images and have better reflectivity.  Coatings are available in silk, matt or other special finishes.
• Aqueous coating is a water-based varnish that is added to an entire sheet as it’s printed. Aqueous adds gloss , makes the brochure more durable and less prone to fingerprints and smudges.
• UV coating is a liquid laminate bonded and cured with ultraviolet light.
• Varnish is a clear or tinted ink that adds a sheen, gloss or matte surface to the paper

Binding

• Folding—ideal for one-sheet designs, folding can be done using a special machine to ensure a clean line.
• Saddle-stitching —a staple is place in the centre of the fold.
• Perfect binding —glue is used to bind the brochure.
• Side-stitching —the brochure is stapled through the spine from front to back.

Special finishing

• Die -cutting—add to your brochure’s design with a cut-out or create a holder for business cards with a special cut.
• Embossing or debossing—a raised or depressed image is placed in your brochure, adding texture and design interest.
• Foil stamping —an image is embossed on your brochure in a metallic, “foil” stamp.

	Aqueous Coating A water-based varnish added to an entire sheet as it is printed. It adds a gloss, makes paper more durable and less prone to fingerprints and smudges.

	Bind To fasten sheets with wire, thread, glue or by any other means.

	Binding A name given for any of many procedures used to put pages together.

	Die A stamping tool used in embossing and cutting.

	Embossing To produce a raised image in paper. The image is created by pressing a die into the back of the paper.

	Foil Stamping Using a die to place a metallic or pigmented image on paper.

	Gloss A shiny paper coating which reflects light.

	Laminate To cover with protective film. Also used to bond or glue one surface to another.

	Perfect Binding An unsewn, flat-spined binding of a book made with glue.

	Saddle-stitching A type of binding that uses wire stapling at the centre of a magazine or pamphlet.

	Side-stitching Stapling through the spine from front to back. The publication will not lay flat when opened.

	Spine The binding edge of a book or publication.

	UV Coating Liquid laminate bonded and cured with ultraviolet light. Environmentally friendly.

	Varnish A clear or tinted ink that adds a sheen, gloss or matt-surface to the paper.