I’ve been on many meetings where FE/HE organisations tell me how much they have spent on prospectuses, and can’t show any tangible return on a significant investment.
This week I met with a marketing team who have shelved the prospectus for next year – this isn’t a small, specialist college – it is a leading University.
I’m intrigued to see how this one plays out – fair play that they have the strength in their conviction to do something radical; let’s hope that it doesn’t dent the admissions process.
