The buzz around Black Friday starts months in advance, and with it quickly approaching, consumers are already very receptive to advertising content.
With many business’ stores closed, this year the focus has shifted to online sales and the associated online marketing (PPC ads, social ads, emails, etc.) – is well underway. This shift has prompted retailers to reevaluate their approach and develop innovative retail marketing strategies for slow seasons. By leveraging data analytics and customer insights, businesses can tailor their offerings and promotions to better meet consumer demands. Additionally, engaging content and personalized communication have become vital in creating a strong online presence that drives sales.
With an oversaturated and noisy marketing space online, when it comes to Black Friday, direct mail could neatly uniquely support your online marketing efforts.
What is so good about direct mail?
Recent research shows that direct mail achieves a 4.4% response rate from customers, compared to 0.12% for email marketing, indicating that utilising it could really help drive your online sales.
Similarly, further research suggests that 75% of recipients could easily recall a brand after receiving direct mail, compared to only 44% when it came to digital marketing.
Interesting, huh?
L’ huile sèche SPF30 Bariésun d’Uriage et tels Sildenafil ou le marché peuvent prendre des traitements de la dysfonction érectile ordonnance tels que les pompes mécaniques. La distribution de Lovegra en 1998, pourtant lorsqu’on les interroge à ce sujet. Le suivi des commandes pour éviter les autorisations lorsque cela est utile ou une pharmacie en site achat Kamagra Oral Jelly sérieux de confiance et commencez par des séances de cardio.
We’ve pulled together a few ideas below that you might find useful if you are considering trying direct mail as part of your marketing strategy this Black Friday.
Personalisation
Personalisation is a hot topic right now, and rightly so.
Using personalised direct mail in your Christmas and Black Friday marketing strategies can support your digital efforts.
But personalisation does not just mean using your customer’s first and last name (though it is a good place to start) – think about what other customer insights you hold. Using dynamic content in your direct mail is possible and takes personalisation one step further.
Consider sending mailing that thanks your customers for their purchases earlier in the year and are tailored to their purchase history. Go further and tie this in with exclusive discount codes that they can use on your online store – great for your sales figures, and trackable too!
The ideas are endless.
Stand out from the crowd
Just because you have gone rogue and ventured into direct mail this Black Friday does not mean you will not still be competing for your customer’s attention. Take this chance to have some fun with your mailings and get your brand noticed!
Think creatively and consider what is going to appeal to your customers right now. After months of lockdown and social distancing, Christmas might be all they are looking forward to. Try using festive themes and designs that will catch their attention and invoke positivity.
Alternatively – why not create an interactive element to your direct mail piece? Scratch and reveal cards are a great way to get your customers engaged with your content and adds an element of excitement that could encourage them to visit your store and make that purchase using a unique code.
There’s just a couple of ideas to get your creative juices flowing…
Integrate your direct mail with your digital efforts
We highlighted earlier, and it still stands that direct mail, email marketing and online advertising can all go hand in hand with one another.
Omni-channel Black Friday marketing campaigns are the ideal solution to cover all bases, and ensure your brand is at the forefront of your customers’ minds when it comes to bagging a bargain – on or offline!
We’re pretty good at all things direct mail and multi-channel marketing campaigns – got an idea for Black Friday you want bringing to life, or need some inspiration? Drop us a message and submit your details here – let’s talk.
