Generation Z (largely considered those born in the mid-1990s – 2000s) may not make up the lion’s share of your customer base just yet, but they’re forming opinions of brands
About 92% of UK adults now have at least one reward card; many of us have three or four. They’re seen by consumers as a great way to receive rewards
University rankings are one way to attract prospective students to your university, but rankings alone aren’t always enough. Most students start their university search online by entering terms into Google
We are delighted to have welcomed a new member to the team! Michelle Keeton, who works in the automotive side of AlphaGraphics as an account director, brings a wealth of
We’re so proud to be part of the international AlphaGraphics franchise, which made it even more special to be recognised for our work at the most recent conference. Attending the
The automotive aftersales industry is worth an estimated £99bn in the UK – so getting your aftersales process to be as slick as it possibly can be is crucial. The
The options are endless when it comes to direct mail. Who should you send it to? What should it look like – a postcard, a box, a letter in an
Social media management is a full-time job for a retailer. It’s part of your comms plan, your customer service and complaints division, your PR strategy and it can even be
As autumn approaches, so do the opportunities for seasonal gifting, with Halloween, Christmas and new year lined up over the next few months – and it’s never too early to
Social media advertising budgets doubled globally from 2014 to 2016, with analysts predicting a 26.3% worldwide increase on social media ad spending for 2017 (HootSuite, 2016). These figures suggest social
Restaurant, hotel, spa and even gym owners are increasingly finding themselves looking to online deal sites such as Groupon and Secret Escapes to take bookings and boost memberships. We look
The Cost of a Bad Review Online marketing is critical to the success of businesses in the hospitality sector. One viral bad review can potentially ruin the reputation of a
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