While remote working has its advantages – more opportunities, better work-life balance – it can lead to employees (and clients) feeling the distance.
And even though we’re all au fait with keeping in touch through Teams and Zoom, nothing really beats the personal touch – and what’s more personal than a bespoke gift box full of goodies?
Let’s face it, everyone loves a present, which means that personalised corporate gift boxes are a way to really show your team or your clients that you care.
For your team
When was the last time you told your employees you appreciated them? Maybe you think it’s obvious, but after the upheaval of the past few years, it’s a good idea to make it crystal clear.
A thank-you note or email is always appreciated, but if you really want to make an impression, personalised corporate boxes delivered by the postie can make your team feel really special.
At AlphaGraphics, we can create a bespoke box for your gifts to be packaged in, with your logo and choice of artwork, before filling it with all sorts of bounty.
From chocolates and sweets to mugs and books, there’s no limit to what you can package up, which means it can be totally personal to your team.
Do they spend a lot of time taking notes? Treat them to some stunning stationery. Maybe they work in a high-octane environment? Some good coffee and a branded mug could go down a treat.
The result? A team that feels valued and appreciated, leading to greater productivity and reduced employee churn.
Gift boxes are also the perfect way to welcome new starters; what better way to make them feel part of the team than making sure they’ve got all the branded kit?
And if you want to go the extra mile, consider spoiling employees who haven’t even joined the team yet. Yes, you heard that right: it’s a candidate’s market out there, meaning job seekers are now more in control and critical when choosing their next role.
By using corporate gift boxes as part of a wider morale strategy you can reach out to dream candidates directly with a memorable treat, or simply show you’re a great place to work by focusing on your own team and letting the power of social media do its job once they share how lucky they are to receive such sweet treats on their platforms.
For your clients
It’s a crowded field out there when it comes to marketing, with consumers bombarded on all sides by emails, personalised ads and direct mail.
You can cut through the noise with a corporate gift box, which is sure to grab their attention – nobody leaves a package unopened!
Pack it full of branded items and you’ll be creating a handy visual reminder of your business whenever they take a drink or write a note – which may also be spotted by potential new customers too.
Beyond this brand recognition, a gift box can tap into one of the key psychological principles of successful marketing – reciprocity.
According to Dr Robert Cialdini’s Seven Principles of Persuasion, people feel obliged to give back – so if you’ve given them a gift, clients are scientifically proven to be more likely to buy from you.
The theory adds that the key to using the Principle of Reciprocity is to “be the first to give and to ensure that what you give is personalised and unexpected”, which describes a corporate gift box perfectly.
So whether you want to put a smile on your team’s faces or make your mark on your clients, give them a gift they won’t forget in a hurry.
To start building your boxes, get in touch with the team today and see how we can help you create a lasting impression.
