The Education Marketing Calendar for the 2019/2020 Academic Year

When it comes to marketing for education, key dates are everything. Miss a key date in the academic calendar year and you’ve missed a great opportunity to appeal to prospective students and their parents alike. As you’re well aware, the education industry works to a strict calendar of exams, results and specific term dates and there are many to try and keep up with.

The way the education industry works may be seasonal, but each of the key dates are subject to change with each year and the requirements that come with each of these are complex. The success of your use of the education calendar lies in tailoring your marketing to meet the needs of each potential applicant, meaning you must vary your efforts far and wide.

To help you keep up to date and plan your marketing over the next academic year, we’ve put together an education marketing calendar that details key dates in the calendar for schools, colleges, universities and general days to remember. This calendar will not only assist you in staying organized but also inspire new ideas to enhance your promotional efforts. By aligning your campaigns with important academic events, you can better tailor your UK university marketing strategies to resonate with potential students. Make sure to leverage these key dates to maximize engagement and reach your target audience effectively. This calendar will serve as a valuable resource for aligning your campaigns with important events and deadlines within the education sector. By leveraging this information, you can develop effective UK college marketing strategies to engage students and stakeholders alike. Make sure to integrate these key dates into your overall marketing plan for maximum impact and reach.

Make the most of these key days in the academic year to tailor your messaging to the appropriate prospective applicants, using a variety of channels to build a rapport before they even enter your institution. The more you appeal to the student community at the times they need help, advice, guidance and support, the more memorable you will become to them as a trusted education establishment.

At AlphaGraphics, we specialise in creating bespoke marketing campaigns for the education sector that maximise efforts across all channels for an integrated strategy that delivers results. To find out more about the work we do within the education industry, check out our education site. Our team works closely with educational institutions to implement top marketing strategies in higher education that resonate with their unique goals and audiences. By leveraging innovative tools and data-driven insights, we help our clients enhance brand visibility and engagement. Let us partner with you to transform your marketing efforts into impactful outcomes.