When newly elected Police and Crime Commissioner Matt Storey stepped into the role, he brought a clear vision for safer, stronger and more confident communities. AlphaGraphics UK partnered with the Cleveland Office of the PCC to turn that vision into a bold, modern creative direction; one built to connect, inform and inspire trust.
AlphaGraphics UK partnered with the Cleveland Police Commissioner to design, print and deliver a polished, secure Crime Plan that communicates strategic priorities to stakeholders across the region. From confidential artwork handling and accessible layout design to robust production, specialist finishes and precise delivery, we ensured the plan was visually authoritative, easy to navigate and ready for distribution to police teams, partner agencies and the public.
Read on to learn about our approach to security, production choices, fast turnaround and the impact of a professionally produced Crime Plan on stakeholder engagement and clarity.
The 2024–29 Police and Crime Plan was a flagship moment for the new Commissioner. It needed to clearly communicate priorities, build confidence with local partners, and resonate with the public, all without the safety net of existing brand guidelines.
Cleveland Police wanted to move away from previous styles and create something fresh, modern and meaningful. The challenge? Designing a document that felt authoritative yet accessible, official yet human and engaging enough to speak to a wide and diverse audience across the region.
This wasn’t just about design. It was about shaping how people see, understand and connect with the future of policing in Cleveland.
Clarity led the way.
AlphaGraphics UK developed a clean, structured layout that made complex information easy to navigate and engaging to read. We introduced a refreshed visual language, including a new secondary colour palette to inject energy and accessibility, a bespoke illustration style to support storytelling, and carefully curated photography to humanise key themes.
The result was a confident balance of professionalism and approachability, a public-facing document that felt modern, inclusive and built for real-world impact.
The response spoke volumes.
The Cleveland Office of the PCC loved the new creative direction so much that they asked us to take it further. We partnered with the team to develop comprehensive brand guidelines, ensuring consistency across every future touchpoint.
From personalised stationery and mini guides to recruitment packs and supporting materials, every piece of communication now feels connected, confident and purposeful. Cleveland Police now has a clear, modern visual identity that supports trust, transparency and engagement; and a creative foundation built to last.
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