The Heart of England Co-operative required outsourced marketing and internal communications support for its 35 Co-op stores in and around Coventry.
As part of this, it needed to launch 10 store refits by the end of 2020 that were in line with the corporate brand and wanted to gather and use customer feedback to help drive the design, look and feel.
It also wanted to build upon its social media following, as well as update the company website which was dated, lacked responsiveness, and had limited traffic to it. The aim of these channels was ultimately to encourage more customers in-store and to increase awareness of the Heart of England Co-operative food brand and stores in the local community.
The management team also identified that they needed to engage more with staff and peers and needed a channel to effectively communicate business updates and news in a streamlined way, that would maximise engagement.
In light of the recent COVID-19 pandemic, Heart of England also needed to react swiftly to the needs of its customers and staff, and required new designs of point of sale signage in its stores to reflect government guidelines and advice, particularly around social distancing, while remaining true to the company brand.
As part of this, it needed to launch 10 store refits by the end of 2020 that were in line with the corporate brand and wanted to gather and use customer feedback to help drive the design, look and feel.
It also wanted to build upon its social media following, as well as update the company website which was dated, lacked responsiveness, and had limited traffic to it. The aim of these channels was ultimately to encourage more customers in-store and to increase awareness of the Heart of England Co-operative food brand and stores in the local community.
The management team also identified that they needed to engage more with staff and peers and needed a channel to effectively communicate business updates and news in a streamlined way, that would maximise engagement.
In light of the recent COVID-19 pandemic, Heart of England also needed to react swiftly to the needs of its customers and staff, and required new designs of point of sale signage in its stores to reflect government guidelines and advice, particularly around social distancing, while remaining true to the company brand.