SMS
We sent two SMS messages alongside the email campaigns which, like the emails, contained links to PURLs for the recipient to easily submit their details to register.
Each message used a slightly different tone, increasing in urgency, to encourage customers to click and register.
Similar to the email, unsubscribes were removed periodically throughout the SMS activity to ensure compliance with data legislation.
Call centre activity
We outsourced call centre support and created a script that was completely personalised to the customer using the details on the PURLs.
The operator was then able to quickly and efficiently register the customer to the event, which would then trigger an automated follow-up email and posted event lanyard.
POS Signage
We developed and printed all of the POS signage for each dealership’s new car event.
The design and creative followed the same colour schemes, branding and imagery used across the various marketing aspects of the campaign.
Signage included window graphics, horizontal and vertical toblerones, number plates, pricing and ‘sold’ vinyls for windscreens, floor vinyls and balloons. This signage was the endpoint to the campaign and demonstrated consistency throughout.
Lanyard
The day after registering, an eye-catching event lanyard was mailed out in First Class post for the recipient to wear on the day which included all their details, as well as a guest lanyard for them to use too.
This created a sense of importance and exclusivity for the customers on the day and tied in nicely with the overall event theme.