Retail Marketing Calendar 2018

Retail Marketing Calendar

In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important.

Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and get involved in every big event of the year. By utilizing this calendar, you can strategically align your campaigns with seasonal peaks and consumer interests. As you prepare for the upcoming year, it’s also essential to keep an eye on the 2019 retail trends and predictions that will shape consumer behavior. This proactive approach will empower you to adapt swiftly and seize new opportunities as they arise. Additionally, consider integrating an education marketing calendar overview into your strategy, as educational events can drive engagement and brand loyalty. By understanding the key dates and themes within the educational sector, you can tailor your campaigns to resonate with both students and parents. Embracing this dual focus will enhance your overall marketing effectiveness throughout the year.

Some of these may not seem too significant or may not be particularly relevant to you, but merely getting proactive on social media and joining the conversation can be great exposure for your business!

January
Post Christmas Sales Begin
01: New Year’s Day
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February
03: Six Nations Rugby
04: The Super Bowl
09: Half Term
09: Start of Winter Olympics
13: Shrove Tuesday
14: Valentine’s Day
16: Chinese New Year
16: Start of London Fashion Week
20: End of London Fashion Week
25: End of Winter Olympics

 

March
01: World Book Day
04: The Oscars
08: International Women’s Day
11: Mother’s Day
17: St Patrick’s Day
20: First Day of Spring
25: Start of Daylight Savings
30: Good Friday

 

April
Royal Baby Due
01: Easter Sunday
01: April Fool’s Day
02: Easter Monday
22: London Marathon
23: St George’s Day
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May
05: Tour de Yorkshire
07: May Bank Holiday
15: Start of Ramadan
19: FA Cup Final
22: RHS Chelsea Flower Show
28: Spring Bank Holiday

 

June
14: End of Ramadan
14: Start of 2018 FIFA World Cup
17: Father’s Day
21: Summer Solstice
30: Armed Forces Day
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July
02: Wimbledon
06: British Grand Prix
15: End of 2018 FIFA World Cup
25: School Summer Holidays
31: Mars Approach

 

August
21: Eid al-Adha
27: Summer Bank Holiday
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September
03: Back to School
09: Great North Run
23: First Day of Autumn

 

October
26: Autumn Half Term
28: End of Daylight Savings
31: Halloween

 

November
Movember
05: Bonfire Night
07: Diwali
11: Rememberance Sunday
11: Single’s Day
22: Thanksgiving
23: Black Friday
26: Cyber Monday
30: St. Andrew’s Day

 

December
21: Winter Solstice
24: Christmas Eve
25: Christmas
26: Boxing Day
31: New Year’s Eve
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Staying in the loop and communicating effectively with your target audience throughout the year will help you to maintain a good relationship between your brand and consumer.

At AlphaGraphics we specialise in helping retail businesses market their products and services with data-driven, automated marketing campaigns. To find out more visit https://retail.alphagraphics.co.uk/about-us/ Our team combines innovative technology with creative strategies to craft personalized campaigns that engage customers effectively. By utilizing proven retail marketing techniques for sales boost, we ensure that our clients can maximize their reach and drive conversions. Let us help you transform your marketing efforts and achieve measurable success. Additionally, we stay ahead of the curve by integrating the latest trends and insights, including effective uk university marketing strategies that resonate with diverse audiences. This approach allows our clients to adapt to changing market dynamics while fostering long-term customer loyalty. Together, we can elevate your brand and create impactful marketing narratives that truly connect. Our expertise also extends to implementing effective UK college marketing strategies that resonate with younger demographics. By understanding the unique needs of educational institutions, we tailor campaigns that not only promote products but also foster community engagement. This strategic approach ensures that our clients stand out in a competitive landscape and connect meaningfully with their target audience.

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