We’re so proud to be part of the international AlphaGraphics franchise, which made it even more special to be recognised for our work at the most recent conference. Attending the conference allowed us to connect with other franchisees and share insights that drive our collective growth. The discussions on alphaGraphics UK success strategies provided invaluable ideas that we are eager to implement in our own operations. It’s an exciting time for us, and we look forward to achieving even greater milestones together with the franchise network.
The AlphaGraphics 52nd Annual Conference was held in August 2022, at the Hyatt Regency in Denver, to celebrate the hard work of all AG franchisees worldwide.
We were delighted to win the Best Customer Marketing Campaign award amid some impressive competition for a project we undertook with Park’s Motor Group last year.
The dealership chain wanted to boost sales of its new cars over an event weekend and approached our automotive marketing specialists to generate a high volume of good-quality appointments – which would then translate into sales.
We developed some eye-catching design concepts and a multi-channel marketing campaign using various tools, including personalised email, direct mail and landing pages, and the design and print of the entire campaign theme and point of sale materials.
The campaign secured 147 event registrations over the course of the weekend, with an 82.3 per cent attendance rate. Over the weekend, the total number of vehicle sales came to 80, meaning 66.1 per cent converted into a sale.
Compared to the same period in 2020, the campaign resulted in an impressive 250 per cent increase in car sales – stats we’re extremely proud of. You can read the full case study here.
Sean Costigan, director at AlphaGraphics, said: “It’s great to be recognised for the hard work the team had put in, and fantastic to see the recognition in our own sector.
“It’s even more exciting as this campaign also led to us being shortlisted in the Prolific North Awards last month.”
Prolific North is the region’s leading platform for news, events and jobs for the media, marketing and creative sector, with its annual awards recognising leading companies across the sector for their work. It was an honour to be shortlisted alongside some excellent businesses in the Best B2C Marketing Campaign category.
If you’d like to work with our award-winning creative marketing team, get in touch today to see how we can help put your business in the fast lane.
