We’re delighted to announce that we’re in the running for an exciting award, thanks to our work with one of Scotland’s largest car dealers.
We’ve been shortlisted for the Prolific North Awards’ Best B2C Marketing Campaign for a project we undertook with Park’s Motor Group last year.
The dealership chain wanted to boost the sales of its new cars across three regional branches over an entire event weekend – and who better to help but our experts?
Park’s team approached our automotive marketing specialists to help generate a high volume of good-quality appointments through eye-catching design concepts and a multi-channel marketing campaign using various elements from the marketing mix.
These elements included personalised email and direct mail marketing, personalised landing pages, SMS marketing, call centre activity, and the design and print of the entire campaign theme and point of sale materials.
We’ve worked with the motor trade for more than 20 years, so we were excited to get stuck into the project – and the results speak for themselves.
The campaign secured 147 event registrations over the course of the weekend, with an 82.3 per cent attendance rate. Over the weekend, the total number of vehicle sales came to 80, meaning 66.1 per cent converted into a sale.
Compared to the same period in 2020, this event and all associated marketing campaign resulted in a truly impressive 250 per cent increase in car sales. You can read the full case study here.
A job well done is prize enough for us, so we’re thrilled to have our work recognised by the judges at Prolific North, the region’s leading platform for news, events and jobs for the media, marketing and creative sectors.
The winner of this year’s awards will be revealed at the award ceremony on the 21st September.
Wish us luck!
