If you’re reading this, you’re probably already aware of a pile of redundant, unread brochures stashed somewhere in your business. Perhaps you’re in the process of updating the content now that face-to-face events are back on – or maybe you’re looking to ditch them altogether for something more streamlined – either way, there’s probably some marketing brochures somewhere that need to go to recycling, as paper has many lives when disposed of responsibly.
However, printed brochures do provide heaps of valuable content and information about your business. It’s just that sometimes, the generic company brochure just doesn’t hit the spot when trying to engage your audience, who are already bombarded with marketing at all angles.
We’re experts in print – it’s our bread and butter. But we also understand that some of our clients are looking for digitised versions of their company brochures and marketing materials that can be dynamic, personalised and automated.
More Personalisation
Ultimately, one of the main benefits of switching or using more digital materials is how they can be completely personalised to the reader’s name, preferences, and interests.
Digital platforms can now gather all your prospect’s information and then smartly and automatically compile a personalised brochure sent directly to their email inbox. Most importantly, it removes all unnecessary content of no interest to your prospect while still showcasing your brand and services.
Sometimes, it’s even possible to give the prospect a choice to have a printed copy of the personalised brochure sent directly to them. This saves you printing large volumes of materials while enabling the printed copy to be just as perfectly personalised as the digital one.
Want to find out more about the benefits of personalised marketing? We’ve written a whitepaper about it here – download it for free.
Greater Insight
This allows you to change up your brochures depending on what types of content and pages people read for the longest, but it also gives you vital information about the status of your customer in the sales journey.
Personalised, digital brochures can report on everything from reading times, bounce rates, opens and more, compared to basic stats such as the number distributed for physical brochures.
You might think it’s slightly ironic that we are promoting digital brochure building tools considering our vast experience and heritage in high-quality print. But at AlphaGraphics, we’re so much more than a standard commercial printer. We understand the needs and interests of our clients and are always looking for ways to help promote and market businesses of all kinds across multiple channels, whether that’s through print or digitally.
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