In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important.
Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and get involved in every big event of the year. By utilizing this calendar, you can strategically align your campaigns with seasonal peaks and consumer interests. As you prepare for the upcoming year, it’s also essential to keep an eye on the 2019 retail trends and predictions that will shape consumer behavior. This proactive approach will empower you to adapt swiftly and seize new opportunities as they arise. Additionally, consider integrating an education marketing calendar overview into your strategy, as educational events can drive engagement and brand loyalty. By understanding the key dates and themes within the educational sector, you can tailor your campaigns to resonate with both students and parents. Embracing this dual focus will enhance your overall marketing effectiveness throughout the year.
Some of these may not seem too significant or may not be particularly relevant to you, but merely getting proactive on social media and joining the conversation can be great exposure for your business!
| January |
| Post Christmas Sales Begin |
| 01: New Year’s Day |
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| February |
| 03: Six Nations Rugby |
| 04: The Super Bowl |
| 09: Half Term |
| 09: Start of Winter Olympics |
| 13: Shrove Tuesday |
| 14: Valentine’s Day |
| 16: Chinese New Year |
| 16: Start of London Fashion Week |
| 20: End of London Fashion Week |
| 25: End of Winter Olympics |
| March |
| 01: World Book Day |
| 04: The Oscars |
| 08: International Women’s Day |
| 11: Mother’s Day |
| 17: St Patrick’s Day |
| 20: First Day of Spring |
| 25: Start of Daylight Savings |
| 30: Good Friday |
| April |
| Royal Baby Due |
| 01: Easter Sunday |
| 01: April Fool’s Day |
| 02: Easter Monday |
| 22: London Marathon |
| 23: St George’s Day |
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| May |
| 05: Tour de Yorkshire |
| 07: May Bank Holiday |
| 15: Start of Ramadan |
| 19: FA Cup Final |
| 22: RHS Chelsea Flower Show |
| 28: Spring Bank Holiday |
| June |
| 14: End of Ramadan |
| 14: Start of 2018 FIFA World Cup |
| 17: Father’s Day |
| 21: Summer Solstice |
| 30: Armed Forces Day |
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| July |
| 02: Wimbledon |
| 06: British Grand Prix |
| 15: End of 2018 FIFA World Cup |
| 25: School Summer Holidays |
| 31: Mars Approach |
| August |
| 21: Eid al-Adha |
| 27: Summer Bank Holiday |
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| September |
| 03: Back to School |
| 09: Great North Run |
| 23: First Day of Autumn |
| October |
| 26: Autumn Half Term |
| 28: End of Daylight Savings |
| 31: Halloween |
| November |
| Movember |
| 05: Bonfire Night |
| 07: Diwali |
| 11: Rememberance Sunday |
| 11: Single’s Day |
| 22: Thanksgiving |
| 23: Black Friday |
| 26: Cyber Monday |
| 30: St. Andrew’s Day |
| December |
| 21: Winter Solstice |
| 24: Christmas Eve |
| 25: Christmas |
| 26: Boxing Day |
| 31: New Year’s Eve |
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Staying in the loop and communicating effectively with your target audience throughout the year will help you to maintain a good relationship between your brand and consumer.
At AlphaGraphics we specialise in helping retail businesses market their products and services with data-driven, automated marketing campaigns. To find out more visit https://retail.alphagraphics.co.uk/about-us/ Our team combines innovative technology with creative strategies to craft personalized campaigns that engage customers effectively. By utilizing proven retail marketing techniques for sales boost, we ensure that our clients can maximize their reach and drive conversions. Let us help you transform your marketing efforts and achieve measurable success. Additionally, we stay ahead of the curve by integrating the latest trends and insights, including effective uk university marketing strategies that resonate with diverse audiences. This approach allows our clients to adapt to changing market dynamics while fostering long-term customer loyalty. Together, we can elevate your brand and create impactful marketing narratives that truly connect. Our expertise also extends to implementing effective UK college marketing strategies that resonate with younger demographics. By understanding the unique needs of educational institutions, we tailor campaigns that not only promote products but also foster community engagement. This strategic approach ensures that our clients stand out in a competitive landscape and connect meaningfully with their target audience.