Automotive Point of Sale (POS) is a key element in car dealership and manufacturing marketing. With pandemic restrictions eased last year, automotive clients we have had conversations with are keen to begin and maintain marketing in-dealership using POS and visual merchandising.
But why is it so important to include automotive point of sale displays?
Although the car customer journey has become increasingly multi-channel, and now incorporates more stages – think online research, remarketing on socials – that sort of thing – high-ticket purchases like cars still, in most cases, take place in a physical showroom (recent lockdown restrictions aside!)
With that in mind, grabbing the attention of your customers – either on the roadside or once they’ve made it into your showroom is key, especially when they tie in with the online elements of your marketing campaign. We recently demonstrated this with our client, Park’s Motor Group, you can read the full case study here.
Strategically positioned POS can encourage your customers to take action and can give them more information about your brand while adding credibility.
What types of automotive point of sale/visual merchandising work well?
There is a selection of POS components that always play a key part – especially with event campaigns.
Toblerones, banners, window stickers, balloons, flags are the usual suspects for automotive POS, and can easily be deployed in your space and give your customers that special ‘event’ feel.
Using additional, smaller finishing touches that are personalised to your customers is a great way of extending your POS. Park’s Motor Group used invitation lanyards for customers to wear at the event, with one additional guest pass lanyard too. As well as making the customer feel important and valued – it provided an element of personalisation to the overall theme which made the customer really feel like they were a part of the event.
To takeaway…
If you looking for a POS brand refresh in 2022 or are looking for some new and creative ideas to help with a dealership campaign you have planned, contact one of our automotive team today and we will gladly help – fill in the contact form here.
